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Russian New Year Postcard.

Russian New Year Postcard.

This weeks “Postcard of the Week” is from Russia or Russian Federation and is a New Year greeting. This particular card was sent to me from Lyuban, Belarus near the Minsk region on November 8th 2012. To this day it remains one of my most favorite in my collection.

During the Soviet years, Christmas celebrations were not allowed in Russia and the Soviet Union. New Year’s celebrations that were similar to Christmas celebrations elsewhere began in the 1930s. Ded Moroz (Grandfather Frost) took the place of Santa Claus at children’s parties. He was given a grandaughter, called Snegurochka (Snow Girl or Snow Maiden), to help him. At first the New Year holiday was for children, but later it became a holiday for everyone.

In the 1950s, there were some colorful greeting postcards in a Soviet realist style. A real revival of Russian greeting postcards occured in the 1960s. Although the artwork became more modern and international in style, the themes often show typical aspects of the Soviet and Russian culture. Many of the designs also show a decorative folk art influence.

Russians began celebrating Christmas again in the 1990s after the fall of the Soviet Union. However, the New Year holiday remains much more important.

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